MONA SCHWAIGER
MONA SCHWAIGER

Social Media Creation
for Apotheken Umschau
on Instagram

MONA SCHWAIGER

I created a soft redesign for the Apotheken Umschau Instagram profile, giving it a fresh, cohesive look while staying true to the brand. With a unified visual language and gentle color palette, the feed now feels consistent, modern, and engaging.

The result? A stronger brand presence on social media — and multiple industry awards for Vita Health Media thanks to the refreshed Instagram appearance.

In addition to the main feed, I conceptualized and designed several brand-new Apotheken Umschau sub-channels — including Diabetes Ratgeber, Endometriose Doc, and more — each with a tailored visual identity that still connects to the overarching brand universe.

Key topics in women’s health were brought to the forefront, and I had the opportunity to reimagine and implement new Instagram channels from concept to launch. Working closely with the editorial team at Vita Health Media was an inspiring and truly rewarding experience.

I especially enjoyed this project because the social media content we created offered real value to its audience — providing relevant, insightful, and meaningful information that could make a positive impact in people’s lives.

artDirection & Graphic design 
Mona Schwaiger

CLIENT  
Vita Health Media
for Apotheken Umschau

2022 – 2025